Qwit | quick-witted content + creative

As a Senior Copywriter & Creative Lead, I help my clients share their story in a clever and compelling manner across a wide variety of Print, Digital, Broadcast, PR and Social Media channels. Poke the heart for more about me, click the camera for a look at my portfolio and trip the bomb for more on the Qwit line of greeting cards + apparel. Get in touch by email at andre@qwitcreative.com or by phone at 404.630.0577.

andré arriaga | sr. copywriter + creative lead

Andre ArriagaHistory + Experience

I launched my creative career in Special Events for a non-profit, developing event collateral, press kits and marketing pieces where I developed written content and graphic assets to tell a story and connect with different audiences.

A lifelong love of art, literature and popular media eventually led to a career as a Copywriter that began at a small marketing firm where I learned to write sharp, evocative content for a diverse clientele. Given our small size, I was expected to handle a variety of roles spanning project management to art direction—all under the guidance of a tough, but brilliant Creative Director who prepared me for the road ahead. That early exposure to the fundamentals of brand building led to future career stops as a Senior Copywriter for several ad agencies, design shops and PR firms. And, eventually, it even led to a freelance consulting role as a Creative Lead working with the likes of SPANX, Kimberly-Clark and SunTrust.

Today, whether collaborating with talented creatives or working directly with clients and entrepreneurs who welcome innovation and creativity, I’m still doing what I love most—telling great stories and creating memorable images.

Capabilities + Categories

Print + Digital Ads
Multimedia Campaigns
Interactive Content
Blogs + eBooks
Editorial Content
Event Collateral
Script + Speech Writing
Press Release & Media Kits
Catalogs & Annual Reports
Presentations + PowerPoints
Non-Profit Collateral
Social Media Content
RFPs + Grants
Resumes + Cover Letters
Photography
Art Direction

Clients + Brands

Angel Soft
Alternative Apparel
Atlanta Botanical Garden
BioGuard
Boral Bricks
Brawny Paper Towels
Buffalo Wild Wings
Burger King
Coca-Cola Freestyle
Crystal Springs
Delta Air Lines
Florida’s Natural Juices
Georgia Perimeter College
Holiday Inn
InterContinental Hotels Group
Kimberly-Clark Corporation
Miami Country Day School
Neenah Paper
Newell Rubbermaid
Publix Greenwise
Quilted Northern
Raising Expectations
Roadie
Southeastern Toyota
SPANX
Sparkle Paper Towels
SunTrust
Vanity Fair Napkins
Woodruff Arts Center
YMCA

Partners + Employers

22 Squared
Boy Meets Girl Creative
dynami group
EM2 Design
EventSphere
Farmhouse Design
Function Atlanta
Georgia Pacific
Lighthouse Marketing
Manning, Selvage & Lee
Mindpower, Inc.
Mixit Marketing
Ogilvy & Mather
Silvermoss Partners
Two-Way Dialogue
Workflow One

portfolio + samples

pgi

PGi

concept & copy for a series of humorous business etiquette vignettes used in a promotional eBook and social media outlets

IHG Holiday Inn

ihg holiday inn

b2b copy for marketing collateral promoting a water conservation kit and f&b program revamp for IHG’s Holiday Inn brand

portfolio-crystal

crystal springs

concept & copy development for “Great Body of Water” campaign including online and video elements featuring brand mascot Jake

roadie

roadie

web copy development in support of a new app-based shipping service using a crowdsourcing model similar to Uber.

Neenah Paper

neenah paper

sampler highlighting a variety of papers and menu design tips targeting creatives working with foodservice clients

lighthouse web

lighthouse web

ongoing concept and copy work for design firm whose clients include Coca-Cola, Burger King & Athena Water

miami country day school

miami country day school

promotional viewbook highlighting the new MCDS “My Day” philosophy and their upper, middle and lower school programs

toyota scion

toyota scion

1-to-1 marketing service reminder collectible card series

buffalo wild wings

buffalo wild wings

concept and content development for in-store specials print campaign

orlando convention & visitors bureau

orlando convention & visitors bureau

1-to-1 marketing campaign for city of orlando

water sparks

water sparks

packaging, POP display and print for consumer toy promotion

publix

publix

concept and content development for interactive microsite to launch GreenWise brand